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Science & research / Health and social inequalities

Bicycles becoming status symbols of health and environmental awareness

By Andrew Sansom 12 Jan 2022 0

New analysis suggests a link between education level and bicycle mobility, with the bike becoming a status symbol among those with a higher level of education because they reflect on the individual as being health-conscious and environmentally aware.

In 2018, city dwellers in Germany with a high level of education (Abitur) cycled 70 minutes per week on average, twice as much as in 1996. For residents of less urban areas without Abitur, however, hardly anything changed over this period. City dwellers with high education now cycle three times as long as those living in rural areas with lower education.

Sociologist Dr Ansgar Hudde, at the University of Cologne’s Institute for Sociology and Social Psychology, explored the connection between bicycle mobility and educational level, evaluating more than 800,000 journeys made by more than 55,000 respondents. The data comes from the German Mobility Panel (MOP) and the Socio-Economic Panel (SOEP) for the years 1996 to 2018, as well as the BMVI study ‘Mobility in Germany 2017’. His findings are summarised in two articles published in the Journal of Transport Geography and the Journal of Sociology.

“The data show a strong correlation between bicycle mobility and education level,” said Hudde, who attributes a large part of the cycling boom to rising education levels. “There are more and more people with higher education, and they are increasingly cycling. Both trends are currently continuing steadily.”

With regard to city dwellers, Dr Hudde also studied why people with a higher degree of education use bicycles more often than people with lower education levels. One partial explanation is that people with a college degree are more likely to live in bicycle-friendly cities and neighbourhoods. However, thorough statistical analysis of the data made it clear that educational differences are also evident within cities and neighbourhoods.

“Individuals with a college degree are nearly 50 per cent more likely to use bicycles than those without a college degree, holding factors such as age, gender, and place of residence constant in the analysis,” explained Dr Hudde. “Overall, the results clearly indicate that it’s the educational level itself that leads to more bicycling.”

Status more important than cost

The sociologist went on to explore the question of why the level of education influences whether and how much people cycle. Previous research has shown that people do not choose their means of transport only according to cost or travel time. Rather, they also choose it according to what it symbolises and what message it sends to third parties. An expensive car can express a lot of wealth and professional success but little health or environmental awareness.

“With the bicycle, it’s exactly the opposite,” remarked Dr Hudde. “People with higher educational qualifications usually do not run the risk of being perceived as poor or professionally unsuccessful – even if they’re on the road with an inexpensive bike. Rather, they can gain status by cycling if they show themselves to be modern, health-conscious, and environmentally aware.

“In contrast, people with a lower level of education might be more likely to use an expensive car as a status symbol to show that they have ‘made it’.”

The findings have far-reaching social implications, since people with lower education levels are more likely to have fewer financial resources and, on average, poorer health. As an inexpensive and healthy means of transportation, cycling could mitigate such inequalities – but this is not currently the reality on the ground.

While many cities are promoting cycling and redistributing road space from cars to bikes, at present, these measures are primarily benefiting the more highly educated. Dr Hudde concludes: “If policymakers succeed in making cycling attractive to all, it will mean more liveable cities, better health, more environmental protection, and less social inequality.”

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